It’s famous that Rolex spends so much money sponsoring high-profile sports competitions and athletes such as Roger Federer and Tiger Woods. Less famed, but of arguably far greater importance is the great investment the iconic Swiss watch brand spends on making the world a better place. It doesn’t get the same media attention as golf or tennis partnerships, but it goes well beyond the symbolic contributions most brands make to the cause of altruism. The prime example is the replica Rolex enterprise award.
Since 1976, in keeping with its fame for being on the cutting edge of horological technology, Rolex has been supporting men and women who are trying to literally change the world via inventions and innovations that contribute to our way of life. The motto of the Awards is “Anyone Can Change Anything.”
These are not scientific professionals backed by big industry, but independent individuals who often toil in obscurity without regard for financial gain. And for the first time in the awards’ 43-year history, members of the public can now vote for the candidates they think are the most deserving of Rolex’s generous stipend of 200,000 Swiss Francs
Rolex selected five recipients from a list of 10 finalists for the money, which will go to help further the individual’s missions. This year’s 10 finalists come from all over the world, with projects ranging from reducing wildlife and human conflict in India to helping paralyzed people walk again and even saving the world’s threatened penguins, the evening standard reported.
One of the prime candidates for the Enterprise Awards is Sara Saeed, the Pakistani-based CEO of Sehat Kahani, which aims to match home-based female doctors with people in rural and impoverished communities around the world via digital technology. Another finalist, Emma Camp, is a marine biologist from the UK who “decided to use the world’s toughest corals to help reverse the effect of climate change,” the paper notes.
Then there is Brian Gitta, a Ugandan IT specialist who has developed a portable electronic device that can give reliable malaria readings in minutes without drawing blood. This could indeed improve the lives of millions of people in 15 sub-Saharan countries in Africa and South Asia, which are particularly vulnerable to Rolex replica watches. Other shortlisted projects include protecting giant fish, recycling non-recyclable plastic waste, and exploring remote volcanoes that affect the earth’s climate.